Along with Levi's and Wrangler, Lee is part of the triumvirate of classic American denim. And of the three, it straddles the middle between still-sorta-respected and sad-former-shadow-of-its-roots. Context sells their high-end line, which is much more popular and far more widely-available in Europe. The rigid 101Zs Sam showed me last time I was in the store were pretty fantastic - both the new pair and the worn pair hanging on their wall.
Check out this scan from a Japanese fashion magazine, and lots of bonus blog-points to someone that could give me a rough translation of the column headers!