Idul Fitri

I'm going to link to this Indonesian Levi's ad instead of posting the photo because it deserves to be embiggified. Idul Fitri, or Eid ul-Fitr, is an Islamic holy day that marks the end of Ramadan. According to the intelligent herd:
For Muslims, Eid ul-Fitr is a joyous occasion with important religious significance, celebrating of the achievement of enhanced piety. It is a day of forgiveness, moral victory, peace of congregation, fellowship, brotherhood and unity. Muslims celebrate not only the end of fasting, but also thank God for the help and strength that they believe he gave them throughout the previous month to help them practice self-control. It is a time of giving and sharing, and many Muslims dress in holiday attire, and compare the spirit of the holiday to the "Christmas spirit" recognized by Christianity.

The text on the bottom of the right reads, "Together we welcome the day of victory. Happy Idul Fitri 1427H." Do you see why it's a cool ad yet? There's a hint in the comments if you don't -

4 comments:

J.Bro said...

Hint: put on your glasses and look more closely at the lower-left side of the photo.

Spice said...

That is cool! Hooray for a non-cloying tribute to a religious holiday!

Sophist said...

That is a SWEEEEEEEET ad. Wow. And what Spice said.

Mister Vertigo said...

Very cool! And I figured it out before I read the comments!