This is a fun thing. It tracks your diet and exercise (like any of a dozen other similar websites), but it also aggregates and summarizes your weekly progress and e-mails it to four people. These are your Traineo Motivators, and their job is to make fun of you for failing (if they're dudes) or be loyal and supportive when you succeed (if they're chicks). It's kind of like Weight Watchers, with the idea that public failure is a bigger motivator than private.
Who wants to be one of my Motivators?