Close your eyes and imagine yourself toasting a bagel (toasting it with your eyes open - safety first). Now this bagel is maybe an everything or a cinnamon sugar or a sesame seed - the deal is that all the good stuff is all on the top.
After you toast this top-loaded bagel, you have a choice to make, and here is the dilemma - do you eat the yummy top first?
Addendum: And why or why not? What's your rationale, dude?